Distribution & Exchange

Distribution means how a film is consumed by the audience, whether it be at the cinema, on DVD, VHS, Blu-Ray, Downloads, Pirate Copy, books, audiobooks, YouTube, online streaming, Theatre, Billboards, Posters, presentations, the radio, and even Twitter and Facebook.

Target Audience

A target audience or target group is the primary group of people who will consume a certain type of film. A target audience can be people of a certain age group, gender, nationalilty, religion etc. 'Without knowing the target audience, a company's advertising and the selling efforts can become difficult and very expensive.'

Now I will talk about the different types of target audiences.

Post Modernist - Post modernist viewers go to see films that have been remade from the original film. I believe that the older people would like these films as they may have seen the original and want to see it remade. For example, 'Scream', 'Buffy', 'Kill Bill', 'Star Wars' etc.

Hedonist- A Headonist viewer would go to see a certain movie to take risks etc. Headonists are purely devoted to their audience. A headonist would go to see films such as 'Saw films', 'Scary Movies', '3D Movies' etc.

Traditionalist - A traditionalist viewer will go to see movies they have always liked. For example Bambi, Peter Pan, 101 Dalmations, Toy Story etc.

Active - They choose to see the movie.

Passive - They experience the film accedentely. For example, going with a friend without knowing what the movie is.

Preferred - The audience that the movie is aimed at. For example Gender, Age etc.

Casino Royale OTS

This Hyperlink shows you the first scene in Casino Royale

http://www.youtube.com/watch?v=epxYm3OouQA

BBFC

The British Board of Film Classification is an independent, non-governmental body, which has classified cinema films since it was set up in 1912, and videos since the passing of the Video Recordings Act in 1984.

The British Board of Film Censors was set up in 1912 by the film industry as an independent body to bring a degree of uniformity to the classification of film nationally.

Statutory powers on film remain with the local councils, which may overrule any of the Board's decisions, passing films we reject, banning films we have passed, and even waiving cuts, instituting new ones, or altering categories for films exhibited under their own licensing jurisdiction.

Below is a link for the BBFC film Classification page

http://www.bbfc.co.uk/recent/index.php?media=film

Film Noir + Casino Royale

Film noir is a cinematic term used primarily to describe stylish Hollywood crime dramas. The term ‘Film Noir’ in English means ‘black or dark film’. Though the noir mode was originally identified among American productions, films now customarily described as noir have been made around the world. For example, the starting scene of James Bond – Casino Royale. Although the first Noir films were filmed in the early 1940’s, the black and white picture made a big deal to the emotion of the film. For example a scene from the Big Combo (1955). We see two silhouettes in the picture (not capturing their faces maybe to create mystery etc.) and smoke in the background (http://en.wikipedia.org/wiki/File:BigComboTrailer.jpg) .

As we see at the beginning of Casino Royale, there is a lot of flashbacks. Film noirs tend to have unusually convoluted story lines, frequently involving flashbacks and other editing techniques that disrupt the narrative sequence. For example, the scene where Bond is fighting another character in the toilets. The flashback is shown clearly as the lighting has changed, and there is some dramatic music playing along with it to add tension.

Film noirs tended to use low-key lighting schemes producing stark light/dark contrasts and dramatic shadow patterning. The shadows of Venetian blinds or banister rods, cast upon an actor. For example, when we see a shot of the two characters in Casino Royale, the light is shone through the window (which includes Venetian blinds). The bad guy face is usually obscured by darkness - a relative rarity in conventional Hollywood moviemaking. Whereas as the good guys face (James Bond) is lit up almost completely. I think this is to capture the emotions on his face. Whereas the bad guys emotions would be more of a mystery. Film noir is also known for its use of Dutch angles, low-angle shots, and wide-angle lenses. Other devices of disorientation relatively common in film noir include shots of people reflected in one or more mirrors, shots through curved or frosted glass or other distorting objects. There aren’t a lot of different camera angles used in the opening scene of Casino Royale, however, when we first see Bond, it is through a mirror that the bad guy looks through. And for the rest of the scene, Bond is filmed with a low-angled shot to make him look more powerful. Also his posture makes him seem calm and more dominant than the other character.

Crime, usually murder, is an element of almost all film noirs. For example, the flashback of Bond and the other character fighting. We see this as a flashback as its change in colour with the other opening scene (to add suspense and maybe to separate the mood of the two scenes. At the end of the scene there is a murder where Bond kills the Bad guy with his own gun, this shows that Bond is thinking a few steps ahead of the other character (knowing where the bad guy keeps his gun etc.)

Introduction

Hey There :)

I have just started AS Media, and recently done BTEC Media.

In this blog i will include photos, videos and essays throughout the
course

Thanks for listening x