Target Audience

A target audience or target group is the primary group of people who will consume a certain type of film. A target audience can be people of a certain age group, gender, nationalilty, religion etc. 'Without knowing the target audience, a company's advertising and the selling efforts can become difficult and very expensive.'

Now I will talk about the different types of target audiences.

Post Modernist - Post modernist viewers go to see films that have been remade from the original film. I believe that the older people would like these films as they may have seen the original and want to see it remade. For example, 'Scream', 'Buffy', 'Kill Bill', 'Star Wars' etc.

Hedonist- A Headonist viewer would go to see a certain movie to take risks etc. Headonists are purely devoted to their audience. A headonist would go to see films such as 'Saw films', 'Scary Movies', '3D Movies' etc.

Traditionalist - A traditionalist viewer will go to see movies they have always liked. For example Bambi, Peter Pan, 101 Dalmations, Toy Story etc.

Active - They choose to see the movie.

Passive - They experience the film accedentely. For example, going with a friend without knowing what the movie is.

Preferred - The audience that the movie is aimed at. For example Gender, Age etc.